The internet has emerged as an important marketing tool in the agricultural industry. However, there are farmers in Kenya whom have not fully utilised or have not fully understood the importance of the Internet as a marketing tool.

The Internet can be used to advertise your farm with pictures of your produce, what you are growing and the methods you have used. This will help you engage interested buyers to make orders online for your products.

You do not necessarily need to have a website to do online sales. This can be done through social media platforms such as Telegram, Whatsapp, Pintrest, Facebook pages and groups etc. Social media is a powerful and important tool in the digital marketer’s tool belt. For agricultural businesses, it’s important
to understand how farmers use social media, and how that affects how you market to farmers.

Some say farmers are behind the times. But that’s just not true. The rise of use of data, automation and technology in the field is demonstrating that farmers are incredibly sophisticated.

They not only understand the benefits that technology offers them, but they’re putting it to use. And their farms are benefiting as a result.

A very good example of a Facebook group in Kenya that is actually working well is and maximising on social media presence for farm marketing is Digital Farmers Kenya. This group has managed to amass a whooping 321,154 members and counting as of today. Through this group farmers in Kenya have not only found potential customers but managed to find each other, bond and inspire each other.

Through this group farmers have been able to;

  • Share their farm stories with others, what they are growing and how they got started.
  • Save time marketing and selling since they can always post the advert online and customers will start to inquire.
  • Get timely advice from other farmers with solutions that work.

Considerations to take

  • There is less personal connection between customer and producer over the Internet.
  • You will need to post content about your farm regularly.
  • Know your closest, least expensive, most reliable transport means. Are they reliable?
  • Make sure you calculate the cost of all your packing materials into the cost of your products. Be aware of your customers’ packing material preferences.
  • Make sure you take into consideration how shipping is compensated. Is it included in the sale of goods, or do customers pay for transportation separately?
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Author

  • Graduate Farmer

    Empowering Ambitions, Cultivating Success: Graduate Farmer is dedicated to inspiring and equipping young men and women with practical solutions to kickstart and thrive in profitable agribusiness ventures across Kenya.

Comments (7)

  • Salama farm produce supplies limited April 6, 2019 Reply

    Our company, Salama farm produce supplies limited, we buy organically grown fruits and vegetables from farmers, contact us on 0718376680/0777376680

    • Graduate Farmer June 20, 2019 Reply

      That’s great!

    • Bonface February 19, 2021 Reply

      Am from kitale trans nzoia county i have cabbage that are ready to be harvested

    • Kyalo Mutiso August 9, 2021 Reply

      Hi,
      I’m a young small scale farmer, in Makueni doing organic fruits and fresh farm produce.
      Currently, I have capsicum and pawpaws ready for the market.
      Seeking outlets to partner with and do sales

  • Maimuna September 20, 2019 Reply

    Fresh produce organically grown in kilifi county. Spinach ready for harvesting next week.

  • Caroline May 25, 2021 Reply

    Hello selling Fresh good quality Imported Oranges from Egypt at wholesale price. Contact us on 0724764837

  • Andrew August 16, 2021 Reply

    I have a lot of spinach and collards and since I have no market for them I’m loosing hope can someone help me

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